Brand Logo Design for Laviiu

Nakaya & Co. is very honored to receive the invitation from One Hair to design the brand logo for their flagship brand. After several discussions with founders Dato Andy and his wife, we found them to be a couple with exceptional taste. Perhaps due to their industry, a fashionable hair center, they hope their brand image exudes a high-end tone.

From our discussions, we learned that the brand name, Laviiu, originates from the French 'La vie', which means 'life'. Founder Dato Andy believes that everyone should have their own 'me time' amidst the hustle and bustle of career and city life, to enjoy the present and live in the moment.

Therefore, while designing Laviiu logo for One Hair, we endeavored to integrate this philosophy. After multiple sketches, Nakaya & Co ultimately chose a delicate font for the Laviiu letter mark logo. The slender font presents a unique, serene beauty that is not noisy or ostentatious, yet elegant. Moreover, a minimalist logo design like this is easier to remember in today's age of information overload compared to complex and abstract graphics.

This design approach not only aligns with modern aesthetic trends but also ensures consistency and recognizability across different platforms. Through this design, we aim for Laviiu's brand image to stand out among others, representing a sophisticated choice in people's minds."

CLIENT

One Hair

Creative Director

Ron Ling