Brand Identity Development for Prife International
Nakaya & Co. is honored to have been invited to develop the brand identity system for a prestigious health and wellness company. Our journey with Prife began with a comprehensive naming process, where Nakaya & Co. explored various creative options to encapsulate the essence of their brand.
After meticulous consideration and multiple iterations, the company chose "Prife" from the ten proposed names. This name merges "Prime" and "Life," symbolizing the pinnacle of quality and the enhancement of life through their products. "Prime" signifies the best, while "Life" denotes the enriched quality of life their partners and products provide.
The chosen name reflects the top-tier quality of life and the culmination of excellence in both people and products. This branding effort solidified Prife's position as a multimillion-dollar international brand in the health and wellness industry.
Nakaya & Co. achieved a brand identity that not only represents the zenith of quality but also aligns with the company's mission to enhance the lives of its customers. The brand name Prife now stands as a testament to their commitment to health, wellness, and success.
Logo Design for Prife
Following the naming process, Nakaya & Co. embarked on the journey of creating Prife's logo from scratch. Inspired by the imagery of a flying eagle, the logo design process involved extensive creative exploration, resulting in 43 initial sketches.
The final chosen design brilliantly captures the spirit and essence of the brand. The logo is driven by the imagery of a flying eagle with its wings spread wide, symbolizing freedom, high aspirations, and a keen vision. The top part of the logo signifies sky-high success, while the bottom represents the eagle's claw, denoting sharp focus and targeted achievement.
The letter "P" in the logo not only stands for Prife but also integrates the themes of "Prime" and "Life," cementing the fundamental values of the brand. This emblem encapsulates Prife's promise of top quality of life and their mission of achieving success with excellence.
From its infancy to its current status as a multimillion-dollar international group, Prife has spread across multiple countries, bringing health to households worldwide. Nakaya & Co. feels as though they have watched a child grow and take flight, soaring to great heights.
CLIENT
Prife International Sdn Bhd
Creative Director
Ron Ling
DESIGNERS
Firdaus
Copywriter
Shawn