Brand POSM Design For Snowplus
Nakaya & Co. is honoured to have been invited to design the POSM (Point of Sale Materials) visual system for Snowplus as they expand into the Malaysian market, supporting their globalisation journey.
As one of China’s leading e-cigarette brands, Snowplus has secured a total of $125 million in global investment since 2019, with funding from markets across Asia, North America, Europe, and the Middle East. This strong financial backing has not only cemented Snowplus' position as an industry leader but has also provided the momentum for its international expansion. Entering the Malaysian market marks a significant milestone in this journey.
For this collaboration, we conducted in-depth research into Malaysia’s market environment, consumer psychology, and retail experience, aiming to create a POSM visual system that aligns with the Snowplus brand identity while effectively communicating its core values. Our design approach balances cutting-edge technology and premium quality with the youthful, trend-driven aesthetic that resonates with modern consumers, strengthening the brand’s emotional connection with the local audience.
This project is not just about brand image creation; it is also a deep exploration of emerging consumer trends. Nakaya & Co. is privileged to witness and contribute to the growth of Snowplus in Malaysia. We look forward to seeing these designs make a meaningful impact and embedding the Snowplus brand ethos into the hearts of its audience.
CLIENT
SnowPlus
Creative Director
Ron Ling