Brand Social Media Design For Myincome

Nakaya & Co. is honoured to have been invited to collaborate on MyIncome’s social media branding, working together to explore how best to communicate their core values in a way that resonates with young people.

MyIncome is an innovative insurance product designed for young professionals, focusing on income protection, ensuring that individuals have financial and income security even when they temporarily lose their ability to earn. As an emerging brand, MyIncome seeks to break away from the traditional, serious image of the insurance industry, instead embracing a more youthful and stylish approach to build trust and engagement with its audience.

Throughout the design process, we conducted in-depth research into young people's visual preferences and explored ways to make the brand more appealing while maintaining the professionalism and reliability expected in the financial sector. Ultimately, we opted for bold and vibrant colours, carefully balanced with MyIncome’s signature blue, to create a dynamic and energetic visual identity. This approach not only captures attention but also fosters a stronger emotional connection with the audience.

We understand that a brand’s growth is shaped by market reception and user feedback, and this design is just the beginning. We hope our work helps MyIncome establish a more approachable and engaging visual presence, facilitating meaningful connections with the younger generation while allowing room for continuous refinement and evolution.

CLIENT

myIncome

Creative Director

Ron Ling

Designer

Norica